"Entrepreneurship and life; are all about failing forward and learning to make adjustments, be real with yourself, and keep going." 

Amber Payden is the Founder and  GM of THINKSMARK INC.  In this role, her focus is guiding entrepreneurs and helping them identify and solve complex challenges.  She has built and implemented a fully integrated, customizable small business platform, having created solutions across all functional disciplines.  With over 15 years of experience in sales, marketing, and partnerships, Amber has worked in National Accounts for companies such as AT&T and James Hardie Building Products.  Managing corporate and retail relationships with companies such as Apple, LG, HTC, Home Depot, Lowes, and Best Buy. 


Amber continued her career as a Sr. Account Manager for Simon and Myers Ad Agency, developing client services strategies for clients such as Devry, and Delta Faucet finishing her corporate career as a  Channel Development Manager - for Safeware Insurance heading up the Technology Segment for the US Market; with direct partnerships with CDW and Insights. Overseeing the channel marketing, sales and partnership initiatives. 


Amber has a unique skill set that allows her to look at situations objectively and provide the necessary guidance to help entrepreneurs through ownership and helping them create clear steps for success.  She has a degree in Interpersonal Communications with a focus in rhetoric, with a minor in piano performance and consumer marketing from The University of Akron, and has consulted, presented, and led discussions for  small business all over the world.

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SMARK is an integrated business and creative services marketplace, that covers 10 Key Areas of Business to help your company create, learn, and build sustainable brands.


Our goal is to take the confusion out of

starting a business, and bringing more clarity

to your plans. 

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scrapbook of sorts 


Over the years, I have traveled, created, and learned so much about all types of people and places. Along the way, I've interviewed, watched, and explored some amazing places. Step into my world, as I share a piece of me through short stories on entrepreneurship, friendships, and life through the trusted lens. 

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